Learning Labs
Energy Savings for Existing Buildings: Engineering, Building Analysis, Monitoring and Re-Commissioning
Jim Graening, B2B Excellence
This advanced energy services sales session will provide education for real strategic account management and highlights the in-depth sales process, marketing approach, activity management and energy services resources. These tools allow contractors to effectively negotiate bundled offerings for key accounts using a proven selling system of a building assessment, simple engineering recommendations, use of monitoring reports and re-commissioning strategies. We will look at direct marketing approaches, getting through to multiple high level decision-makers and using the ownership and operating cost analysis to present energy services. Attendees will learn how to perform a building assessment, and use simple engineering recommendations, monitoring tools and re-commissioning strategies on specific target market accounts. Most importantly, this session highlights in-depth financial justification strategies that contractors can apply with decision makers’ varying personality types.
 |
|
|
|
 |
 |
 |
|
 |
|
||
