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Learning Labs

How to Turn “Comfort Complaints” into Profits

Keith Walker, Conditioned Air

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A comfort complaint from an existing customer is challenge we all face.  Knowing how to properly handle these complaints in most instances means future profits for your company and can lead to lifetime customer loyalty.  In our industry, dealing with issues in an effective and efficient manner is the key to creating a unique experience for the customer.  Keys points and examples will be discussed on how to properly handle these difficult situations and turn a losing situation into a winning one.

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