Learning Labs
Social Networks & The New Face of Online Marketing
Brian Kraff, Market Hardware
The Internet is changing – fast.
Everyday your Web brand becomes more and more important to your overall business success. And understanding social media has now become vital.
This session will explain in plain-English how social media will change your business reputation in 2010. Brian Kraff is back by popular demand from the 2009 Conference in Ft. Worth. And boy oh boy, social media has changed in one year. This time last year, only 15 percent of the audience had ever heard the word “Twitter.” Now you hear it every day!
Brian’s session will teach you how tools like Twitter & Facebook are invaluable for some HVAC contractors, but burdensome for others. He’ll also share secrets about the ugly side of social media – online client ratings on sites like Google Maps, Angie’s List, Service Magic, and Yelp.
This session is key for you to better manage your business reputation in 2010. It will help you learn how to communicate with your clients, and manage what people are saying about you online. Naturally, Brian will also provide us with a quick review of Web branding strategies to help you stay ahead of the competition.
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