Consumer buying behavior changes as generations age, technology advances, and macrotrends make their influence known (e.g., covid). With a world wide web of knowledge at their fingertips, homeowners don’t lack information on new products or your social reputation. Beyond their desire for a lower cost solution and a contractor they can trust, what other factors will drive their purchasing decisions in the coming year? In this session we will:
As the founder of nonprofit and for-profit businesses, Cynthia Adams’ focus has consistently been on growing the cleantech industry. She’s raised grant and investor funding, developed product from the first discovery interview to sale, hired great teams to execute on the vision, and won a leadership award at a national conference. Her passion and focus is on growing Pearl Certification, a company she co-founded that is changing the way people improve and sell homes.