Marketing Masterclass: Community Engagement for Contractors
Community engagement should play an integral role in your marketing strategy. Passive exposure to your target market will result in brand recognition and growth. In this session you will learn:
- How to structure local community involvement to be a part of your marketing plan
- How to drive traffic to your website
- How to structure contests that not only bring attention to the charity but your business
- How to build a mailing list through charity engagement
- How to choose local charities and organizations that align with your business
- Ideas for contents and campaigns that not only help your business but the charity as well
- How community involvement improves your SEO
- How community engagement can help recruitment for your business
Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Recognized in the ACHR News’s 2019 ‘Top 40 under 40’ in the HVACR Industry and more recently awarded Service Nation’s “Woman of the Year” award for 2020, Keyworth regularly teaches and trains contractors around the country about how to better use the web to generate business. She has also been on the board of Women in HVACR for the last eight years— currently she serves as the organization’s 2022 President. Keyworth also serves on the board of the Southeast Michigan Air Conditioning Contractors Association.