ACCA Conference 2019 – March 4-6, 2019

About Optimize

ACCA 2019 is where HVAC contractors learn from and are inspired by the industry’s most successful owners, innovative and creative up-and-comers, entrepreneurs, and top consultants.

Focused on what matters to HVAC contractors, ACCA 2019 is a program filled with powerhouse speakers covering the most critical and timely topics affecting contractors today. The Expo space showcases the top products and services available in the industry. Unique targeted networking time is built in so that you can make the connections and develop the relationships you need to grow your business.

Spend three jam-packed days, and learn practical solutions you can implement immediately, gain insight into industry trends, receive tips to help you prepare for the future, and have some fun networking with others in the industry.

Invest the time and attend! Take the time out of your busy schedule to go to one conference this year, that will deliver growth strategy for your business.

Got additional questions? Email us at events@acca.org or give us a call at 703-575-4477 and we are happy to help!

Program Highlights

1

Your Time is Precious

Get smarter, faster. We’ve thought through every moment of the ACCA 2019 experience to deliver the most value in the most efficient way.

This program focused on the issues you told us were the most important to your business! This is a event that delivers on workforce development, leadership & motivation, productivity and finance.
2

Find “Your People”

There’s nothing like being in a room of like-minded people. Other people who are willing to take time away from the office to learn something new. Other people who want to “better” themselves and their businesses.

At ACCA 2019, you'll see that you’re not alone in wanting to improve your skills and bring something back to your company. That energy is unmatched compared to other events and online courses.
3

Invest In Yourself

Leaving the office and sharpening your skills is an investment in yourself. It’s admitting that you’re worth it. It’s acknowledging that you still have things to learn. That you can get better.

ACCA 2019 is an investment in yourself, your career, and one that eventually pays dividends for your company. When you purchase that meeting ticket, you’re saying that you’re investing in your own growth.

4

Action-Oriented

This year's theme is OPTIMIZE, and we look to deliver real world solutions for your business. This conference moves beyond just talking, and instead, advances partnerships that will move the needle.

OPTIMIZE is a catalyst for action. Attendees feel educated and inspired… but more importantly, it's an opportunity to find partners to help take your business to the next level.
5

Get Inspired

Hearing what speakers just have walked in your shoes and made their businesses so successful can motivate you to follow in their footsteps. They will It could be that they inspire you to add something new or change the way you do things.

Whatever it is, meeting others who are successful in your industry will inspire and motivate you to reach the next level of success.
6

Actionable Insights

Every session is designed and planned so that you walk away from this conference with actionable insights, tools, and techniques that you can use right away to make better connections with your employees and customers.

When you head home you will be able to prioritize, innovate, grow stronger and more profitable company. Become a more effective leader.

7:00 AM - 5:00 PM

Registration/Bookstore Open

7:00 AM - 8:00 AM

Breakfast Bites

8:00 AM - 10:00 AM

MainStage Session: Go First Leadership

In order to effectively lead others today we must first be able to lead ourselves. As traditional hierarchies are reexamined and leadership becomes less about title, tenure, and time at the organization and more about influence, impact, and social capital; our ability to develop, cultivate, and grow our personal presence and own our capacity to show up as our full selves every single day will become the new mandate for leadership in the connected age.

In this highly interactive deep dive discussion, Seth Mattison will add a new perspective to the conversation of leadership today by dissecting the most critical skills and competencies leaders will need to acquire in order to elevate their impact on the teams they’re supporting, the organizations they’re leading, and the communities they live in.

Seth Mattison, an author and futurist, will share his perspectives on the forces affecting the state of the workplace today. Mattison has advised brands and organizations around the world on key shifts in talent management, change and innovation, leadership and the future at work, and he uses that background to arm his audience with practical tools and techniques to deepen their professional connections and amplify their capacity to positively affect change and influence outcomes.

Seth Mattison

10:00 AM - 10:30 AM

Coffee Break

10:30 AM - 11:30 AMBreakout Session 1

What Should You Spend On A Lead?

Are you comfortable playing $30 for a lead? This 60- minute session help you learn to calculate your ideal marketing spend to ensure ROI within industry standards. This session breakdowns the Cost Per Lead of 3 different Pay Per Lead (PPL) services; Google’s New Local Service Ads, Google Ads and Home Advisor and go through the math to determine your close ratio and final Cost-Per-Acquisition (CPA).

Peter Troast, Energy Circle

The Next Generation its Not Just About Contractors

The reality is our industry is graying and will undergo a dramatic demographic shift in the next 7-10 years. We talk about how contractors need to adapt our workforces to adapt but what about the rest of the supply channel? Join this distinguished panel that represents the future of this industry. Learn about and prepare for next generation in distribution and manufacturing side of the supply channel. Explore how they approach their careers, the workplace, work-life balance, customers, and technology, and what is often slow to adapt industry.

Ryan Kiscaden, Thermostat Recycling Corporation

Customer Service Training for Technicians

Field technicians are largely the face of your business’s customer service: They represent your brand. With the rise in automation, you must invest in training that will enable your technicians to deliver first-rate customer service to make every customer interaction a reason to stay loyal to your organization. If your technicians can’t deliver on customer service, your customers will find what they’re looking for elsewhere.

Brigham Dickinson, Power Selling Pros

12:00 PM - 1:15 PM

Lunch & Learn - 3 Sessions

Do you have issues keeping you up at night that you’d like to bounce off other contractors? Then grab your lunch and join contractors that walk in the same shoes as you. Over lunch participate in a facilitated, but wide-ranging discussion on the most pressing issues confronting contractors today.

Facilitated by industry leaders, pick the session by company size that best fits your needs.

1. Less than $3M Revenue
2. Between $3 - $5M Revenue
3. More than $5M Revenue

Dave Kyle, Trademasters Service Inc.
Lori Sentell, Del-Air Mechanical Contractors, Inc.
Eric Knaak, Isaac Heating & Air Conditioning

1:30 PM - 2:30 PMBreakout Session 2

Cutting Through the Clutter

In this seminar, attendees will learn how to identify what is working, what’s not, and how to focus on the areas of their marketing that add to their bottom line. We will also share techniques and methods that allow a contractor to control their marketing without it consuming more time from their schedules. Attendees will receive full workbooks, as well as resources they can use to take charge of their marketing.

Justin Jacobs has spent the last 9 years in sales and marketing, and the last several as a marketing coach and consultant at Hudson, Ink. During that time, he has worked directly with hundreds of contractors around the country to refine and develop marketing strategies that produce results for them. These strategies have helped generate millions of dollars in sales for clients and millions more in media savings.

Justin Jacobs, Hudson Ink.

Risk Managing Your Drivers – Eliminating Distractions and Impairments

Driving and communication are integral parts of society today. Many businesses rely heavily on both to serve or service their customers. Driving is also the most dangerous on-the-job task and causes more deaths in the workplace than any other hazard. We will examine accident statistics, main causes of crashes, the role distracted and impaired driving plays in these crashes, and measures a company can take to protect itself from employer liability lawsuits. Special emphasis will be placed on how and why businesses communicate with their drivers, the costs of employee driving crashes and simple steps a business can take to help prevent crashes and change their driving culture.

Laramie Sandquist, Federated Insurance

Rocket Profit

You don't want your business to "crash and burn" like the early rocket experiments. Scientists eventually got it right. They learned from their mistakes and now rockets quickly get to their destinations. You can rocket your profits using easy to implement processes. Discover where you really are now, realistic profit planning, and the fastest way to get there using the 10 Laws of Profits and the 10 Rules for Cash. Leave this session with what you must do to avoid "crashing and burning" and quickly get to where you want to go.

Ruth King, HVAC Channel.tv

Creating Cultural Environment to Retain Most Valuable Assests

The workforce is changing and it's no longer dominated by Baby Boomers and Gen Xers. Millennials, Xennials, and Gen Z are filing open positions and they have a different view about the companies they work for and how they want to spend their time working. Contracting business owners have to create a company culture that meets the needs of this multi-generational workforce, so that they reduce employee turnover and continue to thrive. During this panel discussion some of the Industry's top leaders under the age of 45 are going to share how their companies have adjusted their business culture to become powerhouses in their markets.

Ryan Kletz, One Hour Heating & Cooling
Joshua Davis, AccuTemp Services, LLC

2:30 PM - 3:00 PM

Snack Break

3:00 PM - 4:00 PMBreakout Session 3

Pros and Cons of Using PEO Companies

Many contractors opt to work with Professional Employer Organizations (PEOs) to give employees access to health and retirement benefits, provide them more human resource services and ensure timely tax filing. While PEOs have some things in common with HR and payroll software companies, there are key differences.This session will explore PEO's and how they can help contractors' bottom-line.

Larry Taylor, Taylor Coaching
Chris Reister, Steel-T Heating & Air Conditioning
Angela Rubino Hines, Rubino Service Company

Lead the Way

Great contracting businesses need great leaders and the transition from a “doer” to a “leader” is a challenge for many owners as they grow their businesses. Join industry veteran Jeff Plant and learn the traits of great leaders, explore leadership self-assessment, and gain a better understanding of how integrity and trust a critical in helping you become the leader that people will want to follow.

Jeff Plant is a Head Coach with Business Development Resources (BDR). Jeff has 26 years of experience in the contracting trades, with the last 20 years in HVAC starting at the ground floor level and rising to Chief Operating Officer for a $40M business. He holds a John C. Maxwell Leadership Certification.

Jeff Plant, BDR

Stop Losing Sales Today

The average homeowner doesn't understand the true cost to replacing the heating and cooling system, so when they see the quote they are shocked. Tie in the fact, that many homeowners don't have the money in the bank to cover the cost and financing becomes the only option. Financing is tricky when customers have less than perfect credit, but it's not impossible. Join Bob Maisel of Fortiva Financial to learn how using a second look financing option can increase your closed sales, increase your bottom line revenue, and help you gain loyal customers.

Bob Maisel, Fortiva

7:00 AM - 9:00 PM