What Should You Spend On A Lead?

Are you comfortable playing $30 for a lead?  This 60- minute session help you learn to calculate your ideal marketing spend to ensure ROI within industry standards. This session breakdowns the Cost Per Lead of 3 different Pay Per Lead (PPL) services; Google’s New Local Service Ads, Google Ads and Home Advisor and go through the math to determine your close ratio and final Cost-Per-Acquisition (CPA).

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  Peter Troast, Energy Circle

The Next Generation its Not Just About Contractors

The reality is our industry is graying and will undergo a dramatic demographic shift in the next 7-10 years.  We talk about how contractors need to adapt our workforces to adapt but what about the rest of the supply channel?   Join this distinguished panel that represents the future of this industry.  Learn about and prepare for next generation in distribution and manufacturing side of the supply channel.  Explore how they approach their careers, the workplace, work-life balance, customers, and technology, and what is often slow to adapt industry.

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  Ryan Kiscaden, Thermostat Recycling Corporation

Double the Size of your Market Overnight

What would you do if you could double the size of your market overnight with the only investment is some basic training of your team around a new product category?  The home automation/smart home market is predicted to be $62 billion by 2020, roughly the size of today’s residential/light commercial HVAC market.  Attend this session to understand the opportunity this market represents and the steps needed to train and hire staff to support entry into this space.

• TBD

Customer Service Training for Technicians

Field technicians are largely the face of your business’s customer service: They represent your brand. With the rise in automation, you must invest in training that will enable your technicians to deliver first-rate customer service to make every customer interaction a reason to stay loyal to your organization. If your technicians can’t deliver on customer service, your customers will find what they’re looking for elsewhere.

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  Brigham Dickinson, Power Selling Pros

Cutting Through the Clutter - Concurrent Sessions 2

In this seminar, attendees will learn how to identify what is working, what’s not, and how to focus on the areas of their marketing that add to their bottom line. We will also share techniques and methods that allow a contractor to control their marketing without it consuming more time from their schedules. Attendees will receive full workbooks, as well as resources they can use to take charge of their marketing.

Justin Jacobs has spent the last 9 years in sales and marketing, and the last several as a marketing coach and consultant at Hudson, Ink. During that time, he has worked directly with hundreds of contractors around the country to refine and develop marketing strategies that produce results for them. These strategies have helped generate millions of dollars in sales for clients and millions more in media savings.

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  Justin Jacobs

Risk Managing Your Drivers – Eliminating Distractions and Impairments

Driving and communication are integral parts of society today. Many businesses rely heavily on both to serve or service their customers. Driving is also the most dangerous on-the-job task and causes more deaths in the workplace than any other hazard. We will examine accident statistics, main causes of crashes, the role distracted and impaired driving plays in these crashes, and measures a company can take to protect itself from employer liability lawsuits. Special emphasis will be placed on how and why businesses communicate with their drivers, the costs of employee driving crashes and simple steps a business can take to help prevent crashes and change their driving culture.

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  Laramie Sandquist, Federated Insurance

Rocket Profit

You don't want your business to "crash and burn" like the early rocket experiments.  Scientists eventually got it right.  They learned from their mistakes and now rockets quickly get to their destinations.  You can rocket your profits using easy to implement processes.  Discover where you really are now, realistic profit planning, and the fastest way to get there using the 10 Laws of Profits and the 10 Rules for Cash. Leave this session with what you must do to avoid "crashing and burning" and quickly get to where you want to go.

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  Ruth King, HVAC Channel.tv

Creating Cultural Environment to Retain Most Valuable Assests

The workforce is changing and it's no longer dominated by Baby Boomers and Gen Xers. Millennials, Xennials, and Gen Z are filing open positions and they have a different view about the companies they work for and how they want to spend their time working. Contracting business owners have to create a company culture that meets the needs of this multi-generational workforce, so that they reduce employee turnover and continue to thrive. During this panel discussion some of the Industry's top leaders under the age of 45 are going to share how their companies have adjusted their business culture to become powerhouses in their markets.

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  Ryan Kletz, One Hour Heating & Cooling

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  Joshua Davis, AccuTemp Services, LLC

Pros and Cons of Using PEO Companies

Many contractors opt to work with Professional Employer Organizations (PEOs) to give employees access to health and retirement benefits, provide them more human resource services and ensure timely tax filing. While PEOs have some things in common with HR and payroll software companies, there are key differences.This session will explore PEO's and how they can help contractors' bottom-line.

Lead the Way

KPI’s in Relationship to Install truck revenue: Learn the cost of a lost hour, implement strategies resulting in more revenue with the same workers, understand the Leveraged to Prime concept and receive metrics to measure the results of your install department.

• Jeff Plant, BDR

Stop Losing Sales Today - Concurrent Sessions 3

The average homeowner doesn't understand the true cost to replacing the heating and cooling system, so when they see the quote they are shocked. Tie in the fact, that many homeowners don't have the money in the bank to cover the cost and financing becomes the only option. Financing is tricky when customers have less than perfect credit, but it's not impossible. Join Bob Maisel of Fortiva Financial to learn how using a second look financing option can increase your closed sales, increase your bottom line revenue, and help you gain loyal customers.

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  Bob Maisel, Fortiva