NEW ORLEANS MARRIOTT
NEW ORLEANS, LA

Days
Hrs
Min
Sec

APRIL 2-5, 2023

Schedule

Sunday • April 2, 2023

ACCA Board of Directors Activities

Sunday • April 2, 2023

9:00 AM -

 3:45 PM

Salon F-H

The ACCA Board of Directors is made up of volunteer contractor members who act in the best interests of ACCA National and the indoor environment industry overall. The Board meets regularly to provide the strategic leadership that allows ACCA to continue helping indoor environment and energy professionals achieve business success.

Association Leadership Workshop

Sunday • April 2, 2023

12:00 PM -

 5:00 PM

TBD

All board and staff members of state and local contracting associations are invited to attend an engaging afternoon of dialogue with policy issue experts and interactive roundtables on leadership skills critical to managing an effective association. Please RSVP to sean.robertson@acca.org by March 6 and learn how you can earn comp registration by becoming an ACCA Allied Contracting Organization.

Welcome Reception (Exclusive Event)

Sunday • April 2, 2023

5:30 PM -

 7:30 PM

Join the industry’s elite for this event welcoming and celebrating exceptional HVACR professionals. These contractors make a difference. From establishing and maintaining outstanding businesses that support thousands of employees and their families, to championing charitable organizations and activities that help support people in need, and so much more, we toast their accomplishments. Enjoy drinks and appetizers.

Monday • April 3, 2023

Welcome Session

Monday • April 3, 2023

7:45 AM -

 8:45 AM

Balcony I-K

ACCA 2023 is an exciting opportunity to make connections, learn, and have fun! With so much to do, attending an ACCA conference can be a daunting experience. Whether this is your first or 40th ACCA conference, this session will help you make your time at ACCA 2023 as productive and stress-free as possible.

Events Committee Meeting

Monday • April 3, 2023

7:45 AM -

 8:45 AM

Beauregard

Join this committee and provide the industry input for the annual conference, fall forums, regional training events, and any other events that will help to support our members and our Industry partners. ACCA events are By Contractors, For Contractors. Help get exactly what you need out of ACCA.

Registration & Hub Open

Monday • April 3, 2023

7:00 AM -

 4:30 PM

Opening General Session: The Secret Sauce of Legendary Company Culture

Monday • April 3, 2023

9:00 AM -

 10:15 AM

Salons D-E

These are difficult days to recruit, select, and keep extraordinary talent. At the same time, customers are still expecting to have remarkable experiences with your organization. How do you win the hearts of both your talent and your customers?

Dee Ann Turner knows the secret sauce. She created it, taught it, and lived it during her 30-plus years as VP of Talent for Chick-fil-A, Inc. She will help you understand how to create your own culture of care that will win the hearts of both your staff and your customers. Her formula will help you overcome some of the challenges with today’s labor shortage and prepare you to grow a sustainable business in the future.

DeeAnnTurner
DeeAnn Turner

Dee Ann Turner is a 33-year veteran of Chick-fil-A, Inc. Prior to retirement in 2018, she was Vice President, Talent and Vice President, Sustainability for Chick-fil-A, Inc. Selected as the company’s first female officer in 2001, she was instrumental in building and growing Chick-fil-A’s well-known culture and talent systems.

During her long career, Turner was responsible for thousands of selections of Chick-fil-A Franchisees and corporate staff members. Additionally, she led Talent Management, Staff Learning and Development, Diversity and Inclusion, and Culture and Engagement.

Today, she leads her own organization, Dee Ann Turner & Associates, LLC, writing books, speaking to over 50 audiences per year and consulting and coaching leaders globally. She is the author of the best sellers, It’s My Pleasure: The Impact of Extraordinary Talent and a Compelling Culture (2015) and Bet on Talent: How to Create a Remarkable Culture and Win the Hearts of Customers (2019). Her most recent book, Crush Your Career: Ace the Interview, Land the Job and Launch Your Future released in March 2021 topping the Amazon best seller lists. Additionally, Dee Ann is currently serving as an Executive in Residence at High Point University teaching career development skills to students. She is the host of the Crush Your Career podcast.

Take The Trouble out of Troubleshooting

Monday • April 3, 2023

10:30 AM -

 11:30 AM

Balcony I-K

When technicians don’t know what they’re doing and need troubleshooting help. What do you do? If you found a simple and easy-to-use app, a “secret weapon” that helped you diagnose and troubleshoot equipment like a seasoned pro, would you try it?

Join this session and learn:

  • How to turn your techs into troubleshooting superheroes
  • How to set your company apart so you can sell more equipment replacements
WES DAVIS
Wes Davis
ACCA

Wes Davis serves as the Director of Technical Services for the Air Conditioning Contractors of America, supervising the contractor accreditation program. He wrote Bob’s House and served as committee secretary on three ANSI-recognized standards Before joining ACCA, Wes was a licensed HVAC contractor in Hilton Head, South Carolina and served in the US Army.

Are Horrible Employees Holding You Hostage?  

Monday • April 3, 2023

10:30 AM -

 11:30 AM

Salon A-C

Finding and keeping great employees is one of the most important aspects for the service industry. But what if things go wrong?  Join this session and you will learn:

  • How to determine where processes failed
  • How to root out a rotten employee
  • Best practices for regaining control of your staff
  • When termination is the best way out
Aaron Ruddick
Aaron Ruddick
Reliable Comfort

As a first-generation HVAC guy, Aaron started with no industry knowledge, experience, or vision of what was instore for the future. Aaron found a home with a small family-owned company. In 2001 along with his 2 brothers, Aaron launched Reliable Comfort Heating and Air Conditioning and the future was set. Over the past 20 years through the highs and lows and a dedication to reading, learning, and applying best practices Aaron and his brothers built a company that was based on service, dedicated to excellence, and focused on teamwork. Aaron is married to the Wonderful Angie and has 4 girls. In his spare time, he enjoys traveling, outdoors, live theater and sports.  

Future Proof Your Business and Profit

Monday • April 3, 2023

10:30 AM -

 11:30 AM

Salon F-H

Often misunderstood and the current drivers behind the Great Resignation, the Gen-Z’s (Ages 25 and under) have expectations in the workplace that are value-driven and aligned with their personal morals. This session will help you:

  • Understand how to hire, motivate, and retain the different generations of employees
  • Learn why hiring Gen Z’s right now is essential
  • Discover how previous hiring methods are outdated and don’t work with Gen Z’s
  • Future proof your workforce and your customer base
Derrek Pro Headshot
Derrek Hofrichter
Service Training Evolution, LLC dba SBEv

Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and grown a successful fitness coaching business, he understands how to inspire and motivate teams to reach their goals. A frequent public speaker, his coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and bring new insight into topics.

Contractor Forum Live: Find and Keep Great People

Monday • April 3, 2023

11:45 AM -

 1:00 PM

Salons D-E

This session is when virtual becomes reality. One of the best features of ACCA membership is networking with top contractors. ACCA has one of the industry’s top online forums. A huge success in its first showing last year, we’re bringing it back with new topics and presenters. Join the discussion on issues contractors ask each other and share how you achieved your success. 

PAPE2022
Dr. Stephen Pape, Ed.D, MBA
Pape Service Co.

Dr. Stephen Pape, Ed.D, MBA, is a second generation HVACR contractor from DeSoto, TX. He is dedicated to helping train the next generation of HVACR professionals, having developed and taught HVACR and business-related courses for the state of Texas and local contracting associations, as well as Carrier North Texas, JADE Learning, and multiple Dallas County Community Colleges. Additionally, Stephen is the Associate Dean Construction Science Division at Dallas College in Dallas, TX.

Stephen currently serves as Secretary/Treasurer on ACCA’s Board of Directors and has represented HVACR contractors as a Credentialed Electric Cooperative Director and has enjoyed stints on numerous civic and church groups, including two terms as mayor of his hometown.

MIX® It Up!

Monday • April 3, 2023

1:15 PM -

 2:15 PM

Salon A-C

Contractors rave about ACCA’s MIX Group® Program and how it has transformed the profitability and efficiency of their companies. Would it help you to connect with other non-competing contractors to share ideas, best practices and seek recommendations? In this session you will:

Learn the value of MIX Groups®

Learn the preparation you need to do before joining a group

Hear what to expect in a group, including some of the most popular activities groups engage in and areas they focus on

After attending this session, be sure to attend the ACCA MIX Group® MIXer, sponsored by Heartland Home Services, later in the evening where you can meet with MIX Group® members and potentially join or form a group.

Matt Grizzard
Matt Grizzard
ACCA

Grizzard is ACCA’s Director of Membership and MIX Group Coordinator. He is by nature an ‘arranger’ and passionate about helping others connect and grow. He has over 20 years of trade association experience and more than ten years facilitating peer groups like ACCA MIX Groups. He started his career as the manager of an independently owned True Value Hardware store where he developed his love for the trades.

Talent Partnership Creates Results

Monday • April 3, 2023

1:15 PM -

 2:15 PM

Salon F-H

Years of declining job applicants has led to creative solutions. Business must creatively overcome the great resignation, record low unemployment, and more. In this session, you will learn:

  • How to work effectively with organizations like Building Talent Foundation
  • What people love or hate about their jobs
  • How technology can help with recruitment
  • Recruitment and retention best practices
Branka Minic
Branka Minic
Building Talent Foundation

Branka Minic is the CEO of Building Talent Foundation (BTF). Prior to her executive role at BTF, she was the president of Future Work Consulting, advising donors and global entities on the latest research, best practices and policies for addressing youth unemployment. Branka has spent her career as an expert in the staffing industry, developing and her research deals with best practices to reduce youth unemployment, and specifically the protocols for implementing successful workplace mentoring and apprenticeship programs.

Joe Strada
Joe Strada
Strada Electric & Security

Joe Strada, owner of Strada Electric & Security, began working at the young age of 14. Joe never attended college, but all of his life he dedicated himself to his trade and providing high-quality customer service. Joe began developing his commitment to excellence at the age of 19. In 2003, he co-founded the company known today as Strada Services. From hard work and teamwork, Joe Strada has successfully transformed Strada Electric into a company that has provided over 10 years of electrical service to the state of Florida.

Young and Ready to Lead

Monday • April 3, 2023

1:15 PM -

 2:15 PM

Balcony I-K

The employment market is changing towards more of a life/work balance where time to enjoy life outside of work features heavily. If you are not adapting to offering what the younger market desires, then you will be left behind. Younger owners are leading the charge for change. In this session you will learn:

  • What younger owners can expect in managing employees
  • How to offer a variety of benefits to attract younger workers
  • Areas you can include your employees in the decision-making process to gain their buy-in

 

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Scott Nelson
Oceanside Services
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Scott Andrew Nelson
Oceanside Services

Expo Opening

Monday • April 3, 2023

2:30 PM -

 5:30 PM

Grand Ballroom

ACCA 2023 connects vendors and sponsors with key leaders who make the purchase decisions for their HVAC companies. When it’s time to make a purchase decision, those face-to-face meetings will make a huge difference—one that pays off for every invested company. Our contractors research in advance, come to the show floor to evaluate their options, and then buy!

Contact: sales@acca.org

Partners Committee Meeting

Monday • April 3, 2023

2:30 PM -

 3:30 PM

Beauregard

Information coming soon

Contractors rely on thriving partners. Join this committee to nurture and build substantive, long-term and mutually beneficial relationships, for the association and our members, with a primary focus on building a sustainable and enduring Corporate Partner program.

Standards Task Team Meeting

Monday • April 3, 2023

3:30 PM -

 4:30 PM

Beauregard

Help the Standards Task Team (STT) develop ACCA standards that support the indoor environment, commercial refrigeration applications, and energy efficiency. ACCA standards promote comfortable, safe, and energy efficient buildings and refrigeration applications by addressing the proper design, installation, operation, maintenance, repair, and replacement of heating, ventilating, air conditioning, and refrigeration (HVACR) equipment. The STT operates in accordance with ACCA policy and the standards development procedures accredited by the American National Standards Institute (ANSI). Registered attendees and members are invited to attend this meeting as guests.

Excursions (Sponsor Opportunities)

Monday • April 3, 2023

5:30 PM -

 9:00 PM

Information coming soon

Receptions/Dinners (Sponsor Opportunities)

Monday • April 3, 2023

5:30 PM -

 9:00 PM

Information coming soon

ACCA MIX Group® MIXer

Monday • April 3, 2023

5:30 PM -

 7:00 PM

Sponsored by

At each ACCA Conference & Expo, the ACCA MIX Group MIXer, sponsored by Heartland Home Services, is the primary venue for existing MIX Groups to recruit new members and for a new MIX Group® to form. After last year’s successful event, we will again be using SpeedNetworking technology as it adds a layer of structure and preparation to ensure that onsite conversations are as productive as possible. Of course, attendees will also have plenty of time to mingle informally with other leading contractors and the sponsor’s representatives over drinks and appetizers.  

This event is for contractors only. 

Tuesday • April 4, 2023

Registration & Hub Open

Tuesday • April 4, 2023

7:15 AM -

 4:00 PM

Member Services Committee Meeting

Tuesday • April 4, 2023

7:30 AM -

 8:30 AM

Beauregard

Lend your voice to this committee as it delivers the products and services that ACCA has to offer our members through numerous sources including internet sales, on-line training, training and education downloads and anything else that provides value to membership.

Manufacturer Leadership Forum

Tuesday • April 4, 2023

8:45 AM -

 9:45 AM

Salon D-E

This popular session returns as ACCA welcomes top manufacturing industry leaders for an interactive discussion of current events affecting manufacturers and the HVACR supply chain. Leading manufacturer representatives join ACCA for a live Q&A session where contractors can ask key questions and address industry representatives directly.

kylegargaro
Kyle Gargaro
Moderator

Editor-in-Chief
ACHR News

Keppy Justin
Justin Keppy
Panelist

President, NA Residential & Light Commercial HVAC
Carrier

Nathan Walker
Nathan Walker
Panelist

Senior Vice President, Environmental Business Development and Program Management Office
Daikin Comfort Technologies

Brandon Franks
Brandon Franks
Panelist

Vice President, Sales & Marketing
Johnson Controls

Honor Veterans With Career Opportunities

Tuesday • April 4, 2023

10:00 AM -

 11:00 AM

Salon A-C

Our nation’s veterans sacrifice their youth for this county. When they are ready to enter the civilian workforce, they are often vulnerable to joblessness and homelessness. This session with Anthony and Bill will show you a highly successful new program that:

  • Trains veterans for HVACR careers
  • Attracts highly qualified individuals who are motivated to work
  • Solves a pain point for contractors
  • Respects the training many already received by allowing them to apply those skills in a new career
Anthony Maynor
Anthony Maynor
RightTek HVAC Training

Anthony Maynor has spent his entire career, since before graduating from high school, working in the heating & air conditioning industry.  Since then, he has owned and operated a successful HVAC business for 20+ years, receiving multiple industry awards and accreditations.

He has a degree in Heating, Air Conditioning and Refrigeration Technology from Wake Technical Community College.

Anthony has been actively teaching heating and air conditioning certification and continuing education classes through the local community college, HVAC distributors, the U.S. military and state & national contractor trade associations to those in the HVAC service, installation, and inspections fields since 2006.

Bill Timberlake
Bill Timberlake
William Timberlake Residential Engineering

Bill Timberlake’s career has encompassed project management, facilities maintenance and shipboard power-plant experience. During his 24-year career military service with the U.S. Navy, Bill served in various roles including direct responsibility for Presidential Infrastructure Program construction/renovation projects.

Most recently, Bill was a full-time instructor of Heating & Cooling (HVAC Technology) for 7 years at Wake Technical Community College in Raleigh where he taught numerous classes within the 2-year program.

Bill is also the owner of William Timberlake Residential Engineering that specializes in Residential HVAC Designs to include full compliance of ACCA Manual J, S & D procedures.

See Each Employee’s Worth

Tuesday • April 4, 2023

10:00 AM -

 11:00 AM

Salon F-H

What would happen if a valuable team member was gone today? Are you creating the positions for the right people or trying to fit people into preconceived positions? Ultimately – the way define your business shows intrinsic value and compensation where it matters most. In this session, you will learn:

  • The value of a robust employee retention plan that includes personal improvement plans
  • How team mapping provides a unique view into the value of roles and provides a new way to process compensation agreements for each team member
  • How to evaluate the pain thresholds in your business and the impact each team member has on departments and leaders – the cost of losing a good employee
Josh Vanderplate
Joshua Vanderplate
Vertex Mechanical

Josh Vanderplate is the CEO & Continuous Improvement Officer at Vertex Mechanical. He is a Certified Working Genius Facilitator, Executive Leadership Mentor, and Strategic Team Developer with a certificate in Executive Leadership from Cornell University. Josh has facilitated significant business transitions and growth through enabling leaders to activate and implement a culture of honor and improvement that most business owners only dream of experiencing. He has led companies in General Contracting as well as HVACR industries.

Chasing the Trends – Insight Into What Will Be Driving Your Customers’ Buying Behavior in 2023

Tuesday • April 4, 2023

10:00 AM -

 11:00 AM

Balcony I-K

Consumer buying behavior changes as generations age, technology advances, and macrotrends make their influence known (e.g., covid). With a world wide web of knowledge at their fingertips, homeowners don’t lack information on new products or your social reputation. Beyond their desire for a lower cost solution and a contractor they can trust, what other factors will drive their purchasing decisions in the coming year? In this session we will:

  • Unpack the hard data on your homeowners and shine a light on what they may be thinking and not telling you
  • Learn about what’s most important to them at each step of the decision-making process, especially as our industry expands into more complex upgrade packages alongside the IRA’s $9B HOMES and electrification rebate incentives.
Cynthia Adams
Cynthia Adams
CEO & Cofounder of Pearl Certification

As the founder of nonprofit and for-profit businesses, my focus has consistently been on growing the cleantech industry. I’ve raised grant and investor funding, developed product from the first discovery interview to sale, hired great teams to execute on the vision, and won a leadership award at a national conference. My passion and focus is on growing Pearl Certification, a company I co-founded that is changing the way people improve and sell homes.

Lunch With Leaders: Roundtable Discussions

Tuesday • April 4, 2023

11:15 AM -

 12:30 PM

Salon D/E

Join recent ACCA awards winners, some of the industry’s best contractors, for roundtable discussions on a variety of topics. Come prepared with questions and your own ideas. Pick their brains and learn how they took old and new problems, generated ideas to address them, and then introduced profitable solutions. They may lead the table, but YOU lead the discussion.

Codes & Coffee Live: How Much Will Electrification Really Cost You?

Tuesday • April 4, 2023

12:45 PM -

 1:45 PM

Salon A-C

Heat pumps offer a clear path to using “clean” energy, such as renewable energy. The recent Inflation Reduction Act (IRA) has plans to incentivize heat pump installations and there are other legislative efforts under development to incentivize manufacturers to produce more heat pumps. However, there are many factors that need to be considered. Join us as Codes & Coffee goes live to discuss issues like:

  • The impact on the grid’s infrastructure
  • The financial implications of shifting the peak electric load from summer to winter
  • What installation considerations must be taken
  • A reasonable transition to heat pumps.


ACCA Team Members David Bixby & Ed Janowiak will co-present.

Manny Chaves
Manny Chaves
Chaves Heating & Air Conditioning, Inc.

Manny Chaves has owned an HVAC business for 45 years. Married to Octavia Chaves for 44 years with two children and four grandchildren, Manny is a US Navy Veteran Graduate of Northeast Institute of Industrial Technology in Boston.

He is currently Chairman of the ACCA Codes Sub-Committee and the longest serving Board member of the Air Conditioning Association of New England (20+ years).

Lead Your Team Through Risks

Tuesday • April 4, 2023

12:45 PM -

 1:45 PM

Balcony I-K

Every contractor wants, or should want, a strong risk management culture. The foundation of this culture is leadership driving results within the organization. In this discussion you will learn:

  • The cost of failing to enforce a strong risk management program
  • Key lessons learned from business owners who have established and maintained a risk management culture that prioritizes safety while enhancing profitability
Stewart Vanduzer
Stewart Van Duzer
Federated Insurance

Stewart Van Duzer is a first vice president and director of special projects – risk management at Federated Mutual Insurance Company. He attended Maryville College (Tennessee), and graduated in 1983 with a business degree. He was promoted up the ranks of marketing leadership. Stewart is a past chair of the Commercial Lines Team (CLT), Promotion and Implementation Team (PIT), and Product and Pricing Team.

Find Free Cash You Can Use to Rebuild and Grow Your Business

Tuesday • April 4, 2023

12:45 PM -

 1:45 PM

Salon F-H

Discover how heating and air conditioning contractors can tap into a little-known government program to gain access to free money from the government. This is not a loan or grant, but simply a rebate of payroll taxes. While unknown to most HVAC contractors, this tax rebate program is designed to reward HVAC contractors financially for maintaining their employees. In this session you will learn:

  • How this program works
  • How all heating and air contractors can possibly qualify for up to $26,000 per W2 employee
  • The session includes a case study of a Florida-based heating and cooling contractor who was able to rebuild and grow his business with these tax credits
Brian Anderson
ERTC Express

Brian Anderson is the COO of ERTC.com, the nation’s largest ERTC company. Brian began his career in corporate America, eventually walking away to embrace full-time entrepreneurship. As a serial entrepreneur, he has focused extensively on supporting heating and cooling contractors across the United States with business and financial strategies to grow revenues and increase profits.

Sean Anderson
Anderson Air

Sean Anderson is the owner of Anderson Air in Pensacola Florida. Anderson Air is a Bryant Factory authorized dealer serving Escambia and Santa Rosa County Florida.

Accidentally Learn Everything You Need To Know At The Bar

Tuesday • April 4, 2023

2:00 PM -

 3:00 PM

Salon A-C

Networking is both an art and a skill. But why is it so important? Join Matt and Ben as they help you understand how and why to make connections. In this session You’ll learn:

  • Three ideas we’ve accidentally learned from other contractors
  • How to connect even when it’s not easy for you
MARSIGLIO2022
Matt Marsiglio
Flame Furnace

Matt Marsiglio has been the Operations Manager for Flame Heating, Cooling and Electrical, located in Warren, MI, since 2011. In addition to his duties within the company, Marsiglio is an ambassador for the HVAC industry through his work as an instructor at Macomb Community College. Matt is a frequent speaker at ACCA events.

Ben Kelley
Ben Kelley
CroppMetcalfe Services

From “Entrepre-doer” to Entrepreneur

Tuesday • April 4, 2023

2:00 PM -

 3:00 PM

Balcony I-K

The desire to grow is not the same as having a growth mindset. As a previous owner and operator, Chris outlines the traps that can derail your growth and how to dig out or avoid them altogether.

You will learn:

  • How to invigorate the “why” behind what first inspired you to be in business
  • How to get “off the fence” about decisions that foster growth
  • How to revise your role to become “unstuck” from doing the things in business you just don’t love
Chris Crew
Chris Crew
The Blue Collar Success Group

Chris has been in the home services business since the age of 16. He has trained hundreds of front-line employees from office staff to field personnel. He has consulted businesses in plumbing, electrical, and HVAC from various sizes starting with owners in a truck, up to multiple location, multiple trade businesses in how to strategize and execute on their plan. In 2018 Chris joined The Blue Collar Success Group where he continued to share his knowledge and passion of the trades to motivate others to achieve their goals, and he now serves as the President of The Blue Collar Success Group.

Expo Hall

Tuesday • April 4, 2023

3:00 PM -

 6:00 PM

Grand Ballroom

ACCA 2023 connects vendors and sponsors with key leaders who make the purchase decisions for their HVAC companies. When it’s time to make a purchase decision, those face-to-face meetings will make a huge difference—one that pays off for every invested company. Our contractors research in advance, come to the show floor to evaluate their options, and then buy! Contact: sales@acca.org

Products Committee Meeting

Tuesday • April 4, 2023

3:00 PM -

 4:00 PM

Beauregard

The technical materials that ACCA offers our members must be developed and maintained by industry experts. Join us to help create and explain new standards as they are needed and ensure that any ANSI certified products remain qualified/certified.

Emerson Party

Tuesday • April 4, 2023

6:30 PM -

 8:30 PM

Porte Cochere

Sponsored by

Join us to celebrate HVACR contractors. Enjoy live music, food, and beverages while meeting up with old friends and making new friends.

Wednesday • April 5, 2023

Registration & Hub Open

Wednesday • April 5, 2023

7:15 AM -

 2:30 PM

Membership Committee Meeting

Wednesday • April 5, 2023

7:00 AM -

 8:00 AM

Beauregard

You are not alone. And, you can help ACCA bring in new members! Join us and let people know who we are and how ACCA can lead them to business success. Numbers are our strength and the stronger we are the louder the voice we have in the industry.

Breakfast Panel

Wednesday • April 5, 2023

8:00 AM -

 9:00 AM

Salon D-E

Join Chris Yano as he leads a panel of industry leaders on a lively discussion of current topics.

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Chris Yano
RYNO Strategic Solutions

Chris is the CEO of RYNO Strategic Solutions, a leading Digital Marketing company that has focused on the home services industry since 2008. He is also the host of the popular HomeServices podcast, To The Point. He is an experienced business owner, investor, and philanthropist with a heart for the trades.

Marketing Masterclass: Community Engagement for Contractors

Wednesday • April 5, 2023

9:15 AM -

 10:15 AM

Salon A-C

Community engagement should play an integral role in your marketing strategy. Passive exposure to your target market will result in brand recognition and growth. In this session you will learn:

  • How to structure local community involvement to be a part of your marketing plan
  • How to drive traffic to your website
  • How to structure contests that not only bring attention to the charity but your business
  • How to build a mailing list through charity engagement
  • How to choose local charities and organizations that align with your business
  • Ideas for contents and campaigns that not only help your business but the charity as well
  • How community involvement improves your SEO
  • How community engagement can help recruitment for your business
colleen keyworth
Colleen Keyworth
Online Access, Inc.

Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Recognized in the ACHR News’s 2019 ‘Top 40 under 40’ in the HVACR Industry and more recently awarded Service Nation’s “Woman of the Year” award for 2020, Keyworth regularly teaches and trains contractors around the country about how to better use the web to generate business. She has also been on the board of Women in HVACR for the last eight years— currently she serves as the organization’s 2022 President. Keyworth also serves on the board of the Southeast Michigan Air Conditioning Contractors Association.

I Was Fined What?

Wednesday • April 5, 2023

9:15 AM -

 10:15 AM

Join ACCA’s Employment and Labor Law expert, Brooke Duncan, as he discusses topics you need to know to keep from costing you millions of dollars in penalties.

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Brooke Duncan
Adams and Reese LLP

Brooke Duncan III advises regional and national clients on a wide range of employment law issues, by partnering with them on their options while helping them stay consistent with their overall business plans. Brooke counsels employers in many industries, including hospitality, maritime, manufacturing, warehousing, education, the non-profit world, and even other law firms. Brooke is ACCA’s Employment and Labor Law expert.

Solutions Rooms

Wednesday • April 5, 2023

10:15 AM -

 11:00 AM

Salon A-C, F-H & Balcony I-K

Join your colleagues to help you turn the so what you’ve learned over the last 3 days into now what as you create action plans for implementation to improve your business and grow your success. The Solution Room is where you will be grouped by similar problems to resolve and guided through a facilitated process to create measurable goals and outcomes.

The Best Contractors Use Key Metrics To Exceed Performance Goals

Wednesday • April 5, 2023

11:00 AM -

 12:00 PM

Salon F-H

In today’s world, using data to inform and drive your business is critical, but where do you start? In this interactive workshop, you’ll learn what best-in-class businesses track and measure to get visibility into the areas they need to improve. Knowing these numbers will also allow you to establish benchmarks and set goals to set your company up for success.

Michael Sauer 3
Michael Sauer
Scorpion

Michael Sauer has a passion for seeing businesses succeed. As Scorpion’s Master Business Coach, he has nearly 20 years of experience as a certified speaker, mentor, trainer, professional consultant and business coach. Michael works exclusively with trades businesses to develop customized programs to help them achieve and exceed their respective leadership, management and sales goals.

Distributor Forum

Wednesday • April 5, 2023

11:00 AM -

 12:00 PM

Balcony I-K

Taking place for the first time in several years, the popular Distributor Forum provides a platform for ACCA’s distribution partners and contractors to network understand key industry issues, trends, and solutions. Bring your questions and ideas.

ACCA Town Hall: Contractors Lead the Way

Wednesday • April 5, 2023

12:00 PM -

 1:30 PM

TBD

This session is the ultimate interactive advocacy session. Contractors examine issues affecting contractors today and in the future. Be part of the solution by sharing your thoughts on how ACCA should address these issues and shape ACCA’s advocacy activities and key initiatives. 

MIX Group® Sessions/Tours

Wednesday • April 5, 2023

1:45 PM -

 4:45 PM

One last chance to meet with your peers, sign up for a MIX Group® Session Room. Use this time to create a plan of action for addressing what you’ve learned during ACCA 2023. Have a formal meeting. Or, just hang out with your friends before it’s time to head home. This is an exclusive offer for MIX Group® members. Contact accamixgroup@acca.org for more information.